SEO Quick Check List for your new website.
Optional but very important:
A - Own your-domain-name-dot-com
B - Host your site on a reliable server
Shorten the title tag to 55 characters
Add the robots.txt file
Place the robots.txt in your root on your server
Use CSS instead of color, size and font tags
Change the link buttons or java links in to text links
Make sure to have a site map page
Make sure you have a 404 page
At the bottom of each page use menus as text links
Make sure your page code is not bigger than 100 K
Submit your site to ODP and Yahoo Directory; make sure to select the right category
Pay special attention to your content
Try to get as much as relevant links you can
Read each search engines guide lines and follow them strictly
Don't spam
Don't use doorway pages
Don't cloak
Use wordtracker.com to research the proper keywords for your site.
Include your keywords in the alt tags of images.
Use the H1-H5 tags for page headings
The Page Title should match to the Meta Title of that page.
Match all internal anchors to that page theme.
A text anchor called HOME that goes to the HOMEPAGE does not help much. Be Creative. For Example- if your site is about Dogs then the word Dogs should be the anchor text to index.html.
Short one word anchors are better than longer ones.
Use links from Non-relevant pages such as contact us, trouble-shooting, policies,
etc to PUSH relevancy and PageRank to only those pages that may need it.
No page with more than 100 links, 25-50 is optimal.
Add as much content as possible, page wise. 1,000 files listed in Google will get you a lot more visitors than 100 files listed will.