Header Tags- You need them too.
DId you know that Google places a lot of emphasis on header <h> tags? These words are important enough to make you highlight them and have them stand out, they must be important to google as well.
You need to use header tags as an example as well. Take a look at http://www.blackbeltdomain.com I bet you can figure out the words they are trying to optimize for. That's right "black belt profile".
It's a brand new site, but do a Yahoo search for those words. At the time of this writing they were at number 9 and climbing. When Google updates they will do very well. The site is all centered around a few select keywords, and the header tags all reflect that.
Smart use of Header tags will help your site stand out in the search engines, and should be a priority in your design, launching, and tweaking stages.
It's your website, and a few minutes of thought into how to optimize will bring you untold rewards of traffic and visitors -- That is if you use your header tags correctly. Take a good look at that site I showed you up there. It's done right.